About

DanaLouFIT is a family run business in Jensen Beach, FL. ALL of our products are designed and handmade in house at our local shop... We can proudly say "Made in the USA" and wouldn't want it any other way. DanaLouFIT was founded on the principle of kindness toward others and ourselves, physically, emotionally and spiritually. We are driven by our inspiration to not only help others reach their goals and dreams but to do it in style with confidence. With nearly a decade of fitness-instruction experience and a history of creative design, Dana was driven to launch her own fitness apparel line back in 2014. 
We strive to design active apparel that is comfortable and functional. The last thing you want while squatting heavy weight or transitioning into downdog is to adjust your clothing. We know what's comfortable and all of our patterns are put to the test before production. We currently specialize in active wear and accessories for every active lifestyle whether you're a Runner, CrossFitter, Yogi, Surfer or Paddle boarder, our products will help you get the job done and set some new PR's.
We added a new addition to our family in 2018, our beautiful daughter Berdy. She has inspired us to find a more eco-friendly approach to our designs. We have been in the process of developing our daughter brand BerdyÖko and look forward to it's debut coming soon.